Case study · picsbyjc.nyc

A photographer stopped chasing deposits over text.

JC shoots portraits and events around New York. Bookings came in by DM, deposits came in whenever, and every gallery was hand-delivered. The business worked — the admin was eating the weekends.

The PicsByJC booking site — event photography with a live package builderpicsbyjc.nyc — live →
  • PROBLEM

    Booking lived in three inboxes

    Instagram DMs, texts, and email. Double-bookings were a matter of time, and a no-show cost a full shoot day.

  • BUILT

    A package builder that prices itself

    Clients mark the services they want — sports, portraits, event coverage — and the subtotal updates live. No back-and-forth to get a number.

  • BUILT

    A deposit that holds the date

    Once the package is set, a Stripe deposit locks the booking. The date isn't held until the money clears.

  • BUILT

    An event brief that preps the shoot

    A structured intake — event type, venue, coverage hours, even vendor insurance — so JC walks in already knowing the job.

  • BUILT

    A private gallery, delivered

    Finished work lands in the client's own gallery to view, download in full resolution, and order prints — no evening spent on hand-off.

  • SHIPPED

    Live, with reviews and legal pages

    Testimonials, terms, and privacy handled at launch — the things that only matter on the day they matter.

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